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August 1, 2012
By: TOM BRANNA
Editor
• Last month, Revlon rolled out the Expression Experiment, billed as digital engagement platform designed to spark a social movement of makeup experimentation. Housed on an interactive Facebook hub (accessible via www.facebook.com/revlon), the new platform will provide women with monthly challenges, beginning with a “Red Lipstick Challenge.” Each time a challenge is completed, participants will be able to share their experience on both the Revlon Expression Experiment hub as well as their pe...
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